АdEx Announces a Zero-Knowledge Targeting Engine

Sofia, Bulgaria, January twenty fourth, 2024, Chainwire

AdEx, a pioneer in digital promoting know-how, is unveiling its newest innovation – the ZK concentrating on engine – set to be built-in into AdEx quickly after the platform launches in Q2 2024.

AdEx ZK emerges as a trailblazer in privacy-preserving promoting, addressing a essential want within the promoting area that has lengthy struggled with discovering a delicate stability between safeguarding person privateness and sustaining the utmost accuracy in concentrating on. On this panorama, AdEx ZK is about to revolutionize the business by providing a groundbreaking answer — full person privateness with out compromising the excessive accuracy required for focused promoting.

AdEx ZK is a concentrating on engine throughout the AdEx platform that makes use of in-situ processing know-how to course of information straight on the customers’ units, enabling them to retain full management over their information. By doing so, AdEx ZK adheres to zero-knowledge ideas, making certain no person data is disclosed throughout advert matching and complies with present and future privateness laws.

To harmonize person privateness and optimize advert efficiency, AdEx ZK employs user-curated adverts. On this method, customers actively select their most popular advert classes and, in flip, are incentivized to view adverts. This boosts person engagement and enhances total marketing campaign outcomes by fostering a extra customized and rewarding promoting expertise.

AdEx ZK presents distinct benefits for each advertisers and customers. Advertisers get pleasure from compliance with privateness legal guidelines, decrease charges, transparency in marketing campaign outcomes and spending, in addition to entry to extremely focused and responsive audiences. Customers, then again, stay in full management over their information, can select the adverts they see, and in addition obtain rewards for viewing adverts.

This modern concentrating on method is poised to make an influence within the digital promoting area by addressing key business challenges:

  • Lack of Knowledge Privateness and Third-Occasion Cookies Phasing Оut: AdEx ZK refrains from amassing any person information for the advert matching course of, making certain full person privateness and compliance with privateness legal guidelines. With Third-Occasion Cookies phasing out, advertisers face challenges concentrating on the appropriate viewers, worsening efficiency, and growing advert spending.   
  • Advert Fatigue: The introduction of user-curated adverts empowers customers to pick their advert class preferences, enhancing engagement and person consideration. Customers are additionally rewarded with ADX tokens for viewing adverts. 
  • Excessive Charges: By establishing direct connections between advertisers and publishers, AdEx ZK considerably reduces charges. Advertisers profit from charges as little as 7% (or 4% with ADX tokens), a notable discount from the usual 25-30%.

“AdEx’s Zero Knowledge Targeting Engine is changing how digital advertising works. We shift focus to giving users full control over the promotional content they consume and keeping their data private. On the other hand, advertisers benefit from better targeting and ad performance thanks to user-curated ads and reward incentives. This isn’t just a novel technological approach – it’s the start of an era where personalized ads and user privacy go hand in hand.” stated Dimo Stoyanov, COO and Co-Founder at AdEx. 

Via the introduction of AdEx ZK, AdEx seeks to revolutionize the digital panorama, introducing a novel method to the functioning of digital promoting and amplifying the management customers have over the content material they’re uncovered to. It is a shift in direction of a user-centric digital promoting ecosystem, fostering a extra partaking and harmonious interplay between advertisers and customers.

About AdEx

AdEx represents a next-generation ad-tech answer aiming to handle and proper among the most outstanding inefficiencies of the internet advertising business, corresponding to advert fraud, lack of transparency in reporting, and person privateness. Based in 2017 as a decentralized advert trade, AdEx has pivoted to a Demand-Aspect Platform (DSP) catering to the wants of  Web3 advertisers. This transformation allows them to entry untapped audiences of potential crypto customers via programmatic promoting. Noteworthy platform benefits embrace minimal charges (simply 7% for launching a marketing campaign), premium publishers, cost choices in stablecoins, and enhanced safety.

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Ivan Manchev
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