Zilliqa has partnered with Racing League, the premier team-based horse racing competitors in the UK, to improve fan engagement in horse racing. The partnership goals to mix the bodily elements of horse racing with modern digital ideas, all powered by Zilliqa‘s cutting-edge blockchain technology.
The Future of Horse Racing Fan Engagement
The partnership between Zilliqa Group and Racing League signifies Zilliqa’s growth into the loyalty sector. The collaboration goals to elevate the fan expertise in horse racing.
Ben Spivack, COO & Head of Partnerships at Racing League, mentioned the corporate’s deal with fan engagement by means of modern strategies. He said, “At Racing League, we recognize the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age.”
Web3 Fan Engagement Programme
The Web3 fan engagement programme, set to launch later this yr, will introduce a spread of interactive options for followers to take part in horse racing actively. From proudly owning shares of their favourite horses to voting on vital group and league selections, followers may be greater than passive spectators. The programme can even characteristic prediction video games with tangible rewards, each bodily and digital, additional deepening the bond between followers and the game.
The Zilliqa and Racing League partnership additionally goals to convey followers nearer to horse racing with behind-the-scenes entry to reside racing occasions, and direct interactions with famend jockeys and trainers will give followers unprecedented entry to the game they love. These engagement alternatives are designed to create a deeper connection between followers and horse racing, reworking passive spectators into lively members.
The Imaginative and prescient of Racing League
With its team-based competitors format, Racing League has been on the forefront of innovation within the horse racing trade, and Racing League has efficiently drawn participation from main jockeys and trainers. It goals to reinvigorate the game for the following technology of followers.
The partnership with Racing League aligns with Zilliqa’s deal with the multi-billion-dollar loyalty sector, spanning sports activities, esports, luxurious, and way of life. Zilliqa’s blockchain technology has already powered The Pleasure, a fan engagement programme for European esports group Mad Lions. With this experience, Zilliqa is well-positioned to enter the loyalty trade by leveraging the potential of Web3.
Web3 expertise presents a brand new frontier for fan engagement within the sports activities trade. By leveraging blockchain expertise, Zilliqa and Racing League are aiming to create new methods for followers to join with horse racing.
