Cookie3 and Chainwire partner to measure press release impact on-chain
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The Web3 consumer analytics platform Cookie3 introduced a partnership with the blockchain press release service Chainwire on Jan. 10.
In an X post, Cookie3 defined that the partnership supplies corporations with methods to monitor the success of their press releases. It wrote:
“While Chainwire amplifies your press releases across multiple platforms, it’s essential to measure their real impact. This is where Cookie3 comes in. It tracks how these releases influence user actions [on-chain], such as NFT transactions and token trades.”
The corporate additionally said on X that Cookie3 customers can benefit from a ten% low cost after they use Chainwire. Customers can enter the low cost code ‘campaigns’ on Cookie3 so as to entry that low cost.
Chainwire and Cookie3 individually introduced the information and offered additional particulars in a press release revealed on the Chainwire web site.
That press release means that customers of providers at each corporations will profit from the partnership. First, it states that Cookie3 shoppers will probably be ready to entry Chainwire’s press release (PR) capabilities by way of the partnership. Secondly, it states that Chainwire shoppers will probably be ready to obtain improved consumer and attribution analytics for his or her campaigns by way of the association.
The press release emphasised Chainwire’s presence within the crypto business, noting that a whole lot of Web3 corporations use the service to distribute press releases.
What Is Cookie3?
Cookie3’s analytics providers permit Web3 tasks to monitor consumer exercise because it transitions from off-chain to on-chain. That info might help tasks select optimum campaigns. Moreover, Cookie3 supplies methods to monitor crypto-related actions resembling whitelist sign-ups, NFT minting, and token purchases, plus methods to monitor conventional Web2 actions resembling web page visits and social media shares.
The corporate stated that it presents quick, 60-second marketing campaign setup occasions and stated that its providers can enhance conversion charges by greater than 20%.
Cookie3 additionally described competitors with Google’s advertising and consumer analytics providers, calling its personal providers “Google Analytics for Web3.” Nonetheless, it didn’t evaluate the 2 providers in any additional element inside the press release.
Disclosure: CryptoSlate maintains a relationship with and receives press releases by way of ChainWire. CryptoSlate has no relationship with Cookie3.