Cookie3 brings Google Analytics to Web3

Warsaw, Poland, February twelfth, 2024, Chainwire

After 7 months of personal beta testing, the Cookie3 public beta is stay, enabling complete analytics throughout 12+ blockchains and a number of Web3 progress instruments. With off- to on-chain information aggregation, Cookie3 permits Web3 entrepreneurs to analyze your entire person journey — from social media visitors to complicated actions on-chain. 

Cookie3, the Google Analytics alternative for Web3, launched its public beta after seven months of personal beta testing. This new Cookie3 software permits Web3 entrepreneurs to monitor and analyze attribution, conversion, and efficiency based mostly on the intersection of the on-chain and off-chain information. With 200+ enterprise purchasers already and Web2-Web3 advertising and marketing instruments built-in, Cookie3’s off- to on-chain analytics platform could grow to be the brand new Web3 advertising and marketing commonplace.

In accordance to a 2023 survey cited by Raymond A. Faculty of Enterprise, more than 80% of marketing professionals make decisions based on data. Web2 analytics instruments, reminiscent of Google Analytics, give entrepreneurs distinctive buyer information, together with location or attribution and conversion channels, which form choices concerning future campaigns, partnerships, or IRL occasion places. But, in Web3, many analytics instruments fall brief as a result of they fail to seize how customers behave on-chain. 

Info such because the forms of property in customers’ wallets, their on-chain behaviors, or the frequency of on-chain exercise is efficacious for entrepreneurs. It might have a direct influence on shaping communication methods and campaigns. Cookie3 designed the first-ever platform that mixes the established Web2 analytics strategies with on-chain analytics, permitting initiatives to see the larger person conduct image.

“Cookie3 allows us to track full user journey and conversion rates on-chain. Equipped with this information, we could optimize Customer Acquisition Cost and understand our users more profoundly,” stated Lamine Cheloufi, CEO and founding father of Flooz.

With Cookie3, entrepreneurs can lastly consider off-chain metrics reminiscent of engagement on social media and pockets connections alongside subsequent on-chain interactions. Cookie3 makes use of the identical information that may be discovered on Ethercan or Dune, combines it with off-chain information, and presents it in an easy-to-use, automated, no-code analytical software. All information is aggregated, that means Cookie3 is GDPR compliant, and no particular person person information is ever revealed.

“Marketing performance analytics is the cornerstone of digital marketing in e-commerce or social media. You get to know where your customers are coming from, what they’re buying, and if they will stay long-term. Today, Web3 marketers can finally make data-driven decisions and boost important metrics such as Customer Acquisition Cost, Customer Lifetime Value, retention rate, and more with off- to on-chain data analytics, ” stated Filip Wielanier, the CEO and co-founder of Cookie3. “My career started in marketing, so I got to experience the value of data analytics first-hand. Then, the lack of on-chain data aggregation made me realize that Web3 marketing was incomplete. It’s a huge milestone to bring Cookie3 to the market. I hope we have made the lives of many Web3 marketers easier, helping them better understand user behaviors to create campaigns their audiences will love.” 

Cookie3 supplies a number of instruments in its stack that allow off- to on-chain analytics, analysis, and marketing campaign planning:

  1. Web site analytics: Entrepreneurs can analyze web site visitors through UTM hyperlinks, units, location, and extra in reference to on-chain exercise reminiscent of swaps, mints, buys, property held, and so on. Cookie3’s web site analytics is integrated throughout 12 EVM blockchains, with extra to be added quickly.
  2. On-chain explorer: Cookie3 offers entrepreneurs instruments to analysis and higher perceive their goal teams’ behaviors on the marketing campaign strategy planning stage. Entrepreneurs can use distinctive on- and off-chain parameters, reminiscent of location, property held, and extra, to obtain aggregated details about their audience’s traits, reminiscent of measurement, token share throughout wallets, on-chain exercise frequencies, most popular dApps, and extra. 
  3. Promote: Cookie3  permits entrepreneurs to outline their particular audiences (uploaded into the platform based mostly on analytics information or found through the explorer) and match it with off-chain information reminiscent of X (previously Twitter) handles.
  4. Marketing campaign Supervisor: Entrepreneurs can simply arrange UTM hyperlinks for in-depth analytics on Web2 platforms reminiscent of X, Web3 publishers like CoinTelegraph or Chainwire, and most Web3 quest platforms, together with Galxe, Zealy, or Rep3.

Cookie3’s public beta went stay on the twenty sixth of February. Web3 entrepreneurs can sign up for a free trial period and a Cookie3 tutorial session with a devoted account supervisor. 

About Cookie3

Cookie3 (aka Google Analytics for Web3) helps Web3 firms with measuring attribution and efficiency of selling campaigns. With distinctive viewers filters, Cookie3 helps entrepreneurs tackle proper Web3 audiences and launch focused campaigns. With 200+ initiatives reminiscent of eesee, Mantle, GameSwift or WOO already onboarded, Cookie3 is changing into essential off-chain and on-chain analytics software for a lot of Web3 advertising and marketing departments.

Customers can study extra at cookie3.co

Advertising Supervisor
Antoni Boruszak
[email protected]

DailyBlockchain.News Admin

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