Now this is how to sell a horror movie

Advertising and marketing horror movies is an artwork kind all to itself. From classics like The Exorcist to more moderen examples like The Blair Witch Project, Paranormal Activity, and even Smile, nice advertising campaigns have at all times been a hallmark of the horror style. And 2024 has already given us a sturdy one with the promotion of Longlegs, Nicolas Cage’s mysterious new serial killer movie.

Neon’s advertising marketing campaign for the movie is largely based mostly round what we don’t know. The studio has launched a number of creepy teaser trailers and images, none of which clarify the movie (and probably don’t even present something from it). However each single one is unnerving.

The entire teaser pictures and movies appear to focus on a household who’re the sufferer of some type of occult killer who broke into their homes. In the meantime we see FBI agents digging something up, a nun in a blood-stained habit, and even a lady pointing a knife at her personal abdomen. It’s nice, creepy, and most significantly, it’s so unsettling and peculiar that you may’t assist however marvel how it relates to the movie.

In a time when most trailers give away the complete movie in simply three minutes, Longlegs’ trailers don’t actually inform us a lot in regards to the movie in any respect. As an alternative they’re invested solely in vibes. They’re portray a very creepy image of a movie that appears superior and terrifying. And that’s a wonderful means to get horror movie fans to show up to the movie theater.

As for what the precise movie is about, plainly it follows a serial killer who has been working for a variety of years, because the teasers give us experiences of crimes starting from 1974 all the way in which up to a minimum of 1992. We all know that Maika Monroe (It Follows) will star within the movie as an FBI agent investigating these crimes, and we all know that Nicolas Cage is within the movie — probably because the killer, although we don’t know for certain.

Longlegs is directed by Osgood Perkins, who makes a speciality of a particular model of darkish and brooding horror, usually with significantly unsettling outcomes like Gretel & Hansel or The Blackcoat’s Daughter.

Longlegs will arrive in theaters someday this yr.

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