Firm Identify: River
Founders: Alexander Leishman
Date Based: February 2019
Location of Headquarters: Columbus, OH
Quantity of Bitcoin Held in Treasury: Proof of reserves launching quickly
Variety of Staff: 50
Web site: https://river.com/
Public or Non-public? Non-public
How do you make a bitcoin-only brokerage worthwhile? The reply isn’t difficult.
You supply the very best high quality providers to as many individuals as doable for worth.
That is the technique Alexander Leishman and the crew at River make use of.
And River’s high-quality providers largely hinge on staying true to what Leishman calls “the Bitcoin ethos,” on the core of which is the “not your keys, not your coins” philosophy.
“At River, we decided to take the slow, hard way, which allowed us to build our own custody systems and actually custody our clients’ Bitcoin and operate as a financial institution,” Leishman advised Bitcoin Journal.
Constructing on a powerful basis is clearly vital to Leishman, somebody who operates from his personal notable academic {and professional} base.
The Engineer
Leishman accomplished an undergraduate diploma in aerospace engineering and holds a grasp’s diploma in laptop science from Stanford.
His résumé boasts of expertise starting from a robotics engineering intern to a cryptography researcher at Stanford to a software program safety engineer for Airbnb.
In so many phrases, he has notable technical talents — the kind you’d need somebody who secures hundreds of thousands of {dollars} in bitcoin on behalf of shoppers to have.
And even with all of his information and expertise, he’s nonetheless humble sufficient to be conscious of the danger concerned in what he does.
“Our number one focus above all else is always don’t fuck up,” stated Leishman.
“People really underestimate that that doesn’t happen by default. You have to actively spend 50 plus percent of your resources to contain entropy and make sure you’re always improving systems and procedures, building the automation and building everything you need to contain those risks and preempt new risks,” he added.
“That’s actually what the majority of the work goes into.”
These are sobering phrases in an trade that has a fame for exchanges going bust and/or shedding shopper funds. And Leishman is conscious of this.
“It turns out in this industry there aren’t a whole lot of trustworthy people,” stated Leishman.
“We’ve seen even the most regulated trust companies go bust. They’ll tell you, we have this certification and this license and this, this and this. Then, when it all comes out, you find out this guy was having people deposit coins to a Ledger that they lost the key to three years ago,” he added.
“That’s why we do things ourselves.”
Why Bitcoin?
Given how troublesome it’s to soundly run a Bitcoin firm and the truth that, together with his credentials and expertise, Leishman may make dwelling in a variety of fields, why did he gravitate towards Bitcoin?
“The reason that I got into Bitcoin was because I went down the economics rabbit hole on the side in college,” recalled Leishman. “I started reading about Austrian economics and eventually read The Denationalization of Money by Friedrich Hayek.”
He was drawn to the concept of difficult central banking as he turned extra conscious of the risks of centralized energy constructions of all kinds — from The Fed to supranational entities just like the EU.
Earlier than discovering bitcoin, Leishman wished to create his personal type of cash that the federal government couldn’t management.
“I wanted to create a commodity-backed money, but it would have been centralized,” he stated.
“I couldn’t really figure out how to do it without going to jail, and I didn’t know how to make a business out of it,” he added.
“When I came across Bitcoin I was like ‘My gosh this fulfills the prophecy — this is going to change everything.’ I just knew I had to work on it.”
And work on it he did. After school, he accomplished a coding bootcamp after which headed west to San Francisco to search out work in what was then floor zero for the Bitcoin trade within the US.
Bitcoin And The Bay Space
“I didn’t have a job before I moved to the Bay Area,” recalled Leishman. “I moved there because back then that’s where all the Bitcoin stuff was happening, and I wanted to be in the center of it.”
It didn’t take him lengthy to search out work, although. In March 2014, Leishman landed his first job within the Bitcoin area with a Taiwanese Bitcoin alternate known as MaiCoin, which specialised in bitcoin buying and selling and funds.
At MaiCoin, Leishman recognized and glued safety vulnerabilities and constructed APIs used for service provider providers.
Past his expertise at MaiCoin, Leishman remembers his time within the Bay Space fondly.
“The culture was very different back then,” he stated.
“There wasn’t really this concept of Bitcoin maximalism. No one was offended by new coins because people would basically use these things to experiment with new ideas,” he added.
“It was much more free, more academic, like people could try ideas without the economic component and without creating this dichotomy between scammers and legit people as much.”
From one angle, these would possibly sound like unusual phrases from somebody who runs a bitcoin-only enterprise. From one other, one may think that Leishman realized greater than a handful of classes firsthand about why Bitcoin is completely different from all different crypto networks and belongings throughout his time in San Francisco.
Plus, he stated that “everyone knew Bitcoin was king — no one was trying to come at it.”
After MaiCoin, Leishman accomplished his graduate research at Stanford, the place he labored as a instructing assistant for a course on Bitcoin and different cryptocurrencies taught by Dan Boneh, co-founder of Stanford’s Computer Security Lab, after which constructed safe infrastructure for asset administration for Polychain Capital, a crypto hedge fund.
By early 2019, he was prepared to begin his personal endeavor.
Constructing River
Harnessing what he’d realized about crypto safety and funds, Leishman got down to construct a Bitcoin platform that not solely featured a top-notch multisig safety mannequin for shopper funds at its core but in addition helped customers extra readily make the most of bitcoin as a medium of alternate through the Lightning Community, as River supplies customers with custodial Lightning wallets.
Leishman defined constructing out all the infrastructure for River is what distinguishes it from different corporations prefer it. When brokerages use third-party custodians they provide up management over what they will supply their shoppers.
“They can only use whatever their third-party decides to build,” stated Leishman of exchanges that don’t construct their very own custodial infrastructure. “And the third parties are all multi-coin custodians that rarely prioritize Bitcoin stuff.”
With Leishman on the helm carrying the hats of CEO and CTO, River has a definite benefit in forging its personal path.
“Thinking like a good engineer leads to a good business,” stated Leishman.
“I’m the person leading the company. I know how to build what we need to build. I know how to ship what we need to ship to serve our customers,” he added.
“For a company like ours, I think it is the right archetype.”
Extra Of The Similar — For Now
Whereas Bitcoin is rising in popularity as a retailer of worth, Leishman thinks we nonetheless have a methods to go earlier than it turns into a extra extensively accepted medium of alternate.
Plus, River’s bread and butter is its brokerage service.
“We make most of our money on our bitcoin brokerage,” Leishman stated.
He additionally famous that River makes cash off of its different providers, like operating two main Lightning nodes, however that the income produced from this pales compared to what the corporate earns from its brokerage service, which River continues to work to enhance.
“There’s always more that we can be doing to make the process simpler and higher quality to sign up, buy — and custody feels like you have all your security needs covered,” Leishman stated.
“Also, really where the hard work is, is the interface with the fiat system. And so the big trend that we’re leaning into in the next three to five years, in my opinion, is that Bitcoin is going to become, still growing as a store of value,” he added.
“We’re entering an era where people are going to be saving in dollars and Bitcoin, and the seamless back and forth between Bitcoin and fiat is where we’re focused.”
