Theta Labs and the NHL’s Vegas Golden Knights introduced a partnership on Jan. 16 that may introduce new NFT-based fan experiences.
Mitch Liu, co-founder and CEO of Theta Labs, mentioned:
“The world of sports is evolving, and we are at the forefront of this change with the Vegas Golden Knights. Our vision extends beyond offering unique experiences to broaden the team’s reach … This strategy is transforming the very essence of fan interaction, paving new paths for monetization, and reshaping the global sports landscape.”
The rest of the press launch signifies that the Vegas Golden Knights will launch a sequence of NFTs on the ThetaDrop NFT marketplace.
Followers will be capable to declare these NFTs on-line and in-person throughout sure Golden Knights residence video games without spending a dime. These NFTs will unlock entry to recreation tickets, autographed memorabilia from group members, and VIP moments together with picture ops and press convention admissions. One particular alternative contains entry to a 75-guest non-public viewing lounge on the Las Vegas Strip.
The Golden Knights are notable for his or her 2023 Stanley Cup victory, establishing the group as final yr’s NHL Champions. The partnership goals to captivate the Golden Knight’s fan base and introduce new strategies of monetization for the sports activities trade, in accordance with the most recent press launch.
Theta is among the many prime 75 crypto initiatives
Theta Labs is a blockchain and Web3 undertaking that gives a next-generation video, AI, and leisure platform. The undertaking has obtained partnerships with varied corporations together with Samsung, Fuse Media, and Google Cloud.
The platform’s most lively apps embody decentralized token swaps similar to ThetaSwap, and NFT marketplaces similar to OpenTheta and ThetaDrop.
The THETA token at the moment has a market cap of $1.08 billion, making it the 72nd largest cryptocurrency by market cap, in accordance with CoinGecko. The asset is up up 3.5% over 24 hours, barely outperforming the crypto market’s 1.3% features.
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