Upland Secures $7M in Funding to Expand AI and List on Spark Token Exchange

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web3 Metaverse ‘super app’ Upland has extended its Series A funding, successfully securing an additional $7 million.

According to Upland, this latest investment round, which includes EOS Network Ventures as a new investor, brings the company’s total funding to $25 million.

Riding a wave of growing user loyalty and steadily increasing virtual property ownership, Upland looks poised to double down on the metaverse’s hype resurgence. The app has registered over 3 million accounts on the EOS blockchain, with nearly 300,000 virtual property owners, while continuously launching and improving features such as a new car racing app, in-game racing features, and a third-party developer platform.

The newly acquired funds aim to advance Upland’s mission to create the world’s most extensive digital open economy and advance its innovation roadmap, such as the introduction of new features and platform components that use AI.

In addition, the funding will further the company’s initiative to make its token, Spark, tradable outside the Upland platform on Ethereum through a Token Tradability Event, marking its debut on external exchanges.

Last year, Upland raised $18 million last year, channeling capital to expand its global footprint, develop new capabilities, create strategic brand partnerships and accelerate user acquisition. This move aligns with Upland’s “ability to deliver a compelling web2 experience that seamlessly removes the complexities of blockchain technology while providing the benefits of true asset ownership,” explained EOS Network Ventures Director Yves La Rose.

Upland creates an immersive web experience mapped to the real world through its metaverse. The platform offers various activities for both players and creators, including virtual real estate trading, world building and competitive car racing. In addition, it allows entrepreneurs to operate virtual stores powered by UPX, Upland’s native currency, and Spark, a utility token that fuels value creation by its highly engaged community.

Upland is available from the App Store or Google Play. The recent announcement of plans to make Spark tradable on exchanges (converted to “Sparklet” in Ethereum) and the publication of a white paper, approved by a majority of 87% of the community, can also be found at Height Website.

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