X Removes NFT Feature for Premium Subscribers Amid Shift in Focus

X, previously often called Twitter, has eliminated the function that allowed premium subscribers to make use of NFTs as their show footage. This transfer comes as a shock for many because it was beforehand out there for NFTs minted on the Ethereum blockchain.

NFT Feature Removing

The NFT function was initially launched in January 2022, earlier than Elon Musk’s acquisition of the corporate. It gained recognition amongst crypto fans and collectors, who noticed it as a approach to showcase their useful digital property on a preferred social media platform.

Using NFTs as show footage on X was simply recognizable as a result of its distinctive hexagon-shaped border, in distinction to the usual round border. This function was a preferred selection amongst premium subscribers who wished to showcase their possession of uncommon and useful digital property by their avatars.

In keeping with X’s support web page, premium customers who’ve already set NFTs as their avatars earlier than this variation will nonetheless retain the hexagonal border. Nevertheless, new modifications are not doable for those that want to use NFTs as their show footage. This has precipitated disappointment amongst some premium subscribers who have been planning to modify up their avatars with completely different NFTs.

Supply: Depositphotos

Shift in Focus

The sudden removing of the NFT function coincides with X’s shift in focus in direction of changing into a “video-first” platform. In keeping with experiences, there was a 30% increase in video views on the platform between 2022 and 2023. This alteration is seen as a strategic transfer by X to draw extra customers and compete with different video-focused platforms similar to TikTok and YouTube.

Along with the removing of the NFT function, X has additionally introduced plans to increase its use of artificial intelligence and introduce peer-to-peer funds inside the yr. This exhibits that the platform is constantly evolving and adapting to satisfy the altering wants and preferences of its customers. 

A Pattern Amongst Social Media Platforms?

In a associated context, Meta (previously often called Fb) additionally eliminated NFT-related options from its Fb and Instagram platforms in March of the earlier yr. This might signify a pattern amongst social media platforms as they shift their focus in direction of different options and capabilities.

Though the NFT function has been eliminated for now, it’s unsure whether or not it’s going to make a comeback in the longer term. With the rise of NFTs and the rising curiosity in cryptocurrency, it’s doable that X might reintroduce this function or give you different methods for customers to showcase their digital property on the platform.


The removing of the NFT function from X’s premium subscription service has precipitated disappointment amongst a few of its customers. Nevertheless, it additionally highlights the platform’s dedication to consistently evolve and adapt to satisfy the altering preferences of its customers. 

As X shifts in direction of changing into a “video-first” platform, it is going to be fascinating to see how its deal with synthetic intelligence and peer-to-peer funds will influence the consumer expertise.  

Within the meantime, we are able to solely speculate on what different modifications and developments are in retailer for X and its customers. With the fast-paced nature of social media, one factor is for certain – there’ll at all times be one thing new to stay up for on X. 

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